India Political Blog

Subhiksha is a big retailer in India with branches spread all over. It is supposed to be a big boon for consumers, with most items being sold at a rate lower than that available in neighborhood shops, something that will help the limited budgets of most lower and middle class families. Now let us consider the field of buying drugs from the neighborhood medical shop. Till now, all these drugs have been sold at the MRP mentioned on the drug (a little known fact is that the MRP is the maximum price at which the item can be sold - it can be sold for lower than the MRP); and then Subhiksha had the medical section where you could buy a drug or potion for lower than possible at the normal pharmacist. Given that the elderly are the ones most affected by drug prices, Subiksha would be the savior for many of our senior citizens. And then Subiksha has been complaining recently that their supplies of medicine has been getting choked because small retailers and even wholesalers are worried about the lower price of Subiksha:

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